After reading six Dean Koontz books, several observations are clear.

1) Cool cover art, and particularly nifty fonts.
2) Story can be reduced to one sentence
3) Receives attractive displays and prominent placement in the bookstores
4) Sells a LOT of copies

His writing works for many people. The sales figures speak for themselves.

Points 1-3 suggest another story. My theory: points 1-3 are the principal and perhaps only cause of number 4.

Bottom line – his publisher knows how to market him. So if they can market him, they can market me.

There I go, thinking out loud again. Back to my pages…