I learned a few things week about marketing. Let me preface that with the observation that I’m a marketing novice. OK, that’s being kind, I’m somewhere between a marketing misfit and a marketing boob.

But a few marketing concepts sunk in:
Number 1 – People click on text ads. This week a text ad ran for samhilliard.com on another site and it drew hits, at least as long as the ad was in rotation. We’ll see what percentage hang around next week
Number 2 – Free is a hard handle to push off of. In other words, if the product or service is free, it’s hard to argue for the value of that product or service unless it’s bundled with something else that costs money.
Number 3 – It’s best to swim in an ocean with few sharks. There’s about 498 trillion blogs and roughly a billion more created each week, because blogs breed like rabbits on Ecstasy. Perhaps soon even computers will have their own blogs.

So I’m going to take these lesson and apply them back to the site this weekend and determine how to improve things.